If you mention the subject of love and special days, no doubt the first thought that comes to the mind of most folks will be Valentine’s Day or a wedding anniversary. I noticed this year the promotion of Valentine’s Day began in January and stores and shops were selling roses weeks before the 14th of February arrived. Celebrating love and remembering anniversaries that honor commitments and marriages is a milestone that deserves noting. I’m not worried at all about the advertising skills of corporate America, they seem to be in tip top shape, but I am worried about the promoters of authentic love and our skills in advertising and promoting.
The Bible is quite plain about the greatest gift in the world today. 1 Corinthians 13:13 states that faith and hope are great gifts but the greatest gift is clear, its love! As a Christians I know that the author of love is God, and it was best demonstrated in that he provided us His son to die in our place so anyone who wanted could experience forgiveness of their sins. For those that do not believe in faith this concept is foolishness and I respect those that believe differently then I, but it doesn’t change truth no matter what we accept or believe. As for hope, it is what most folks would say keeps them getting up in the morning and smiling throughout the day. Thoughts of a better day coming, we call that hope. Dreams that stimulate our thinking and cause us to see the best in ourselves and others, that is hope too. Yet, the greatest gift is love.
Again, as a Christian, I know the author of love and His name is Jesus Christ. I know Him personally and He has changed my life. Yes, it is because of faith that I discovered Him and yes, it is through faith that I too have discovered hope as a positive force in my life. However, I have learned that both faith and hope are products of love and one can only experience real faith and hope because they have first experienced real love.
On Valentine’s Day it’s all about buying a card and sending flowers for most folks, and if that’s you let me share this new advertisement that you might have missed. The commercial begins with a picture of a young man who grows throughout the 60 second commercial and is old age by the end. The commercial shows his attempt to discover the meaning of life and his hope of finding true love through his experiences of many things. In the middle of the commercial the music softens and in the stillness of the moment the individual who is the focus of the advertisement realizes the inner calling he has often heard himself was Jesus Christ calling out to him, by name.
For those who really enjoy Valentine’s Day, I would suggest that as a Christian you can celebrate that moment everyday, but especially at two different moment each year. First at Christmas, since that’s when love came down to us and then on Easter, because that’s when love arose for us.
Until then
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